The Upper York Admirals Executive is excited to unveil our new logo, which will debut in the 2025/2026 season. 
When we began this journey, Georgina and East Gwillimbury sought a logo that would be both strong and easily recognizable.
Initially, the Upper York Executive Board secured permission from the Milwaukee Admirals to use their logo for a two-year period as we worked towards establishing our organization. With our partnership now solidified and approved by OMHA, the Executive Board felt it was the perfect time to rebrand and introduce a new logo that reflects our future and will be unique to the Upper York Admirals.
To make this happen we made a strategic investment in our long-term success by hiring a graphic designer and a trademark lawyer to ensure our new identity is protected. We have filed the logo with the Canadian Intellectual Property Office, securing ownership of our new brand.
We believe this new logo is distinctive, unique, memorable, represents our two communities with pride. For those with player or coach apparel featuring the old logo, it will remain valid until the 2027/2028 hockey season
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